MCG Communications

After the launch of a major consumer electronics device, an upgrade was quickly readied for release. To successfully launch the new device, the team seeded the product with key influencers (Demi Moore, Tony Hawk and more) and developed a comprehensive reviews program that strategically placed the smart phone with influential reviewers at the Wall Street Journal, Business Week, New York Times and more. Additionally, the devices were sent to a new, untapped medium that we now call blogs. So much buzz was created through the program, stores carrying the device around the country reported that lines had formed prior to store openings. 

For a company specializing on selling to the government, the team spiced up an innocuous $12 million Series D announcement by focusing the release not just on the funding, but also on the compelling market opportunity, what the company had done to date and included two customer examples. Expanding on the traditional approach to the announcement resulted in a cover story in the local Business Journal and features in Red Herring and Dow Jones Venture Wire. 

In 2007, the team launched a Web 2.0 company (a relationship that exists to this day). We focused on building relationships with the most influential bloggers at TechCrunch, Mashable, Webware and Wired. On the day of the launch, each outlet wrote major features resulting in a steep rise in unique visitors to the site. In less than six months, the company had been written about in more than 1,000 news outlets and blogs. 

Working with a major telecommunications carrier, our team members partnered with the company's corporate communications team to co-lead national media and global analyst relations. On a daily basis we worked with product and corporate marketing to develop messaging for executive briefings and analyst presentations that were used to validate and defend market and sales strategies. 

When a Fortune 500 company became embroiled in the stock options backdating scandal that resulted in a criminal probe of the company by the SEC, MCG Communications president, Andrew Miller advised the corporate team on both internal and external communications. At the same time, he ensured that the scandal did not affect the company’s reputation as a leader in providing its products and services by aggressively inserting product spokespeople into the major discussions that mattered most to the industry.

A Fortune 25 company relies on MCG Communications to execute a customer advocacy program that goes beyond traditional customer references programs. The offering focuses on building relationships with the company's most strategic customers. To date, the customer advocacy team has been able to supply customers for sales, marketing and PR activities.